![]() In an exclusive interview at Penney headquarters in Plano, Texas in early January, Ellison explained the decision to focus home appliances, a category he oversaw during his 12-year stint at Home Depot. ![]() JCPenney Archives, DeGolyer Library, Southern Methodist University Notably, Penney’s holiday results were a clear outperformance of department store rival Macy’s (M), which saw a big drop in sales.Ī J.C. Penney’s comparable sales during the 2015 holiday season rose 3.9%, putting it on track for its ninth straight quarter of growth. ![]() ![]() The return to home appliances is the first major new initiative by former Home Depot (HD) senior executive Marvin Ellison since he took the reins as chief executive officer last August, and one he is betting will help Penney build on its promising recent comeback. 1 in stores in the San Antonio, San Diego and Tampa metro areas, Penney could roll out the home appliance offerings to hundreds more stores by October. If all goes well with the pilot, which begins Feb. Penney (JCP) is diving deep into its past to help secure its future.įor the first time in 33 years, the department store will be selling home appliances like refrigerators and washing machines by General Electric (GE), Hotpoint, LG and Samsung, at 22 of its roughly 1,000 stores. The retailer sees a big opportunity in the appliance business, and in Sears’ problems.
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